Blond Amsterdam opened its doors in 2001 with a small studio alias shop on the Spuistraat in Amsterdam, on Valentine’s day. That was no coincidence. Because owners Femque van Geffen and Janneke Dröge had a goal: they wanted to make people happy. Both of them studied at the Art Academy, both come from the province Brabant, and together they have a bond which has led to Blond Amsterdam. Because they are also both blondes.